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Client Highlight: Alliance Auto Service

PHOTOS BY CLARA SHOOK


Since 2004, Alliance Auto Service has been a trusted name in Ukiah’s community. Founded by Salvador Rico, the business has grown from a one-man operation into a five-bay repair facility with seven employees. Known for its commitment to quality, Alliance Auto is AAA-approved, Bosch-certified, and staffed entirely by ASE-certified technicians. 


In 2016, Salvador had the opportunity to purchase the building at 213 S. Main Street, where the business had been operating since 2008. However, securing financing proved to be a major challenge. “We created a new company to purchase the property, but since it didn’t have any financial history, no banks were willing to lend,” Salvador explained.


That’s when North Edge (formerly AEDC) stepped in and provided the critical support needed. “The process was seamless,” Salvador said. “They were very welcoming and walked me through everything—showed me what I needed to qualify and what I needed to do to apply…It was a great experience.”


With financing secured, Salvador was able to close the purchase and permanently establish a home for his business. “North Edge’s support meant the world because, without it, I wouldn’t have been able to purchase the property,” he shared.


Eight years later, Alliance Auto has reached another milestone—refinancing through a traditional bank. Reflecting on the journey, Salvador said, “Finally, eight years later, we are able to refinance through a regular bank. That’s made a world of difference.”


Kelli Sterling, North Edge Lending Director, reflected on the milestone: “The day that a borrower is able to refinance and pay off a loan with North Edge through conventional means is a good day. That means we did our job by providing access to capital needed by the borrower to help their business when conventional financing is not an option. Being a stepping stone for a business to move on to a conventional lender is our ultimate goal. I'm so very happy we could be a part of Salvador's journey.”


Today, Salvador is focused on the future, modernizing equipment and planning for the next steps of financing. His advice for other small business owners? “Do the work to keep your business profitable and stay flexible. And obviously, work with North Edge. That’s my recommendation—it’s the next step.”


Congratulations to Salvador and the team at Alliance Auto Services on their continued growth and success! We’re proud to have been part of your journey and excited to see you grow! 


In Ukiah? Head over to allianceautoukiah.com to learn more about their services or call 855-716-1947 to book an appointment!

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